Super excited to announce that this book is nearing its release!
I worked with Mike for several months to help organize, structure, and edit his decades of experience and anecdotes into this powerful volume. It was a tremendously rewarding project, I learned a ton, and I’m super proud of the result.
It was especially cool because the book includes a number of “dialogues” that represent real conversations… which allowed me to leverage my fiction and screenwriting chops, something I don’t always get to do in a non-fiction work. 🙂
About the Project
Mike has taken multiple companies from bootstrap to high-multiple acquisitions spanning e-commerce, digital marketing tools, industry standards, and digital marketing curriculum for agencies and universities.
“In Backward Entrepreneur, I’m throwing aside the curtain and sharing real examples from my experience building multiple startups. And I’m presenting conversations I’ve had with real students, partners, investors, and customers — inspired by actual events, with the names changed to protect the innocent.
“There are exercises for you to complete right in the book or in a journal. I’d recommend capturing your answers on your first pass, from the gut, and circling back around to refine them later.
“This book is largely about growing a business from an idea to $20M in revenue, but the methods can apply to all sizes of businesses. It assumes you’ll be the CEO or sole proprietor, but you’ll also find it useful if you’re one of multiple founders or part of an executive team. Whether you’re starting an online business, an enterprise software company, a side hustle, a service-based business, or a brick-and-mortar storefront, you’ll find concepts here that will give you a distinct competitive advantage.”
Learn more about the book, and sign up to be notified when it’s available.
Praise for Backward Entrepreneur
“After reading Backward Entrepreneur cover to cover, I can promise it’s worth your time. The lessons this book shares aren’t just practical and accessible; they’re hard to find anywhere else. Michael keeps the actionable tips and cautionary tales coming, chapter after chapter, so you can design a great business without making the mistakes so many of us did. Founders need every advantage they can get—this book delivers.”
Rand Fishkin, Author, Lost & Founder, CEO, SparkToro
“We have watched the principles in this book work time and again–and not just from the sidelines. We actively participated in Michael’s ventures, and advised the leaders as ideas turned into market-changing businesses.”
Bryan & Jeffrey Eisenberg, NY Times Bestselling Authors of Call to Action, Waiting for Your Cat to Bark, Founders, Buyer Legends
“You should take my strong recommendation to buy this book because Michael has made me rich through two ventures with him! And, also because Michael makes the complex accessible, sharing specific solutions to a hundred little jobs you’ll have to do well, e.g., what to do when you approach a prospective buyer. Buy. Now.”
Avinash Kaushik, Author, Web Analytics 2.0 (Wiley), Chief Strategy Officer, Croud
Chip Street - Writey Guy 