Market Motive Purchased By Simplilearn

Prashant Parmar, Chip Street, and Michael Stebbins celebrate the merger of Market Motive and Simplilearn. Photo credit: Kevin Johnson - Santa Cruz Sentinel
Prashant Parmar, Chip Street, and Michael Stebbins celebrate the merger of Market Motive and Simplilearn. Photo credit: Kevin Johnson - Santa Cruz Sentinel

Simplilearn acquires Silicon Valley-based Market Motive for $10,000,000

Market Motive, the startup I joined in 2009 (as employee #2) has been sold to Bangalore-based Simplilearn.

“Simplilearn, a Bengaluru-based education technology start-up, has acquired Market Motive, a Silicon Valley-based digital marketing training company for around $10 million (Rs 64 crore).

Market Motive was co-founded in 2007 by Stebbins, John Marshall, and Avinash Kaushik, digital marketing evangelist at Google. The firm has delivered web-based certification programmes to Fortune 500 companies, including Microsoft, Home Depot, Dell, Ogilvy, Federal Express and JPMorgan Chase, and education institutes like Duke University, Benedictine University and Concordia University.”

  • Business Standard

Super proud of my work with this company, as a content developer, course editor, and Marketing Manager. I’ll be staying on with Simplilearn as the US Brand Manager, helping shepherd the brand conflation during onboarding, and guiding the India team through localizing their communications for the NA market.

Read the article in the local Santa Cruz Sentinel newspaper.

Read the article in India’s Business Standard.

Published by Chip Street

Writey Guy || Founder/Principal, William Street Creative || Former U.S. Brand Manager, Simplilearn || Former Marketing Manager, Market Motive || Former Founder/President, Group Of People