Marketing, The Curiosity Gap, and Art School

curiosity gap mind the gap

Why The Curiosity Gap Isn’t New, and What That Has To Do With My Art School Experience

Here’s a kind of meandering stream of consciousness.

A while back I had a conversation with my good friend Jennifer Cario (author of Pinterest Marketing An Hour A Day, and President of Sugar Spun Marketing.)

We were talking about The Curiosity Gap, and how it works in art and marketing (and the art of marketing. And probably the marketing of art.)

And I made this connection.

Continue reading Marketing, The Curiosity Gap, and Art School

Great to see the awesome feedback on “Hide & Seek …

Hide And Seek Picture BookGreat to see the awesome feedback on “Hide & Seek With Beverly”

“I really enjoyed reading this book to my little girl as she loves to play hide and seek. The pictures where the characters are trying to hide where funny, so I enjoyed the humor of the illustrations and how it teaches how to count up to ten and the game of hide and seek. Easy to read and read over and over again.”

Read more here…

Formatting Images for Kindle Kid’s Book Publisher


aea7f269.jpgThis post is probably only of interest to other authors making picture books for Kindle with the KKBP (Kindle Kids Book Publisher.)

If you find it useful and want to pay me back, please consider getting yourself a copy of Angelico Goes To The Store – and please leave an honest review!

Making my first picture book for Kindle was fun and frustrating.

Specifically, understanding exactly how big the images needed to be to display properly on devices, and allow for text to be added.

I did a lot of digging around, and it’s not at all well documented.

Here’s what I found: Continue reading Formatting Images for Kindle Kid’s Book Publisher

Screw you and your terrible, terrible content

gorilla typing

I just clicked on an ad for a company advertising super cheap content articles for just 19 cents per 100 words…

That’s stupid cheap. How good could it possibly be?

Here’s an excerpt from one of their health and wellness samples:

“A great way to get omega 3 fatty acids is by consuming fish oil supplements. This is a great way to get the omega-3s from the fish oil supplements. Omega 3 fish supplements are known to be useful in the prevention of heart attacks. Fish oil has been shown to be effective in reducing the risk of heart attack and stroke.”

a) Guess which keywords they’re targeting?

b) Guess how Google is going to react to this content when they see how terrible it is, and how clearly keyword stuffed it is? (Spoiler: Not good.)

Screw you and your terrible, terrible content, you terrible, terrible content farm.

If you’re a business owner and you need content, please, please don’t stoop to this.

If you are not prepared to hire a real writer to create quality relevant content for your audience, you’re better off to have NO content than this crap.