Screw you and your terrible, terrible content

gorilla typing

I just clicked on an ad for a company advertising super cheap content articles for just 19 cents per 100 words…

That’s stupid cheap. How good could it possibly be?

Here’s an excerpt from one of their health and wellness samples:

“A great way to get omega 3 fatty acids is by consuming fish oil supplements. This is a great way to get the omega-3s from the fish oil supplements. Omega 3 fish supplements are known to be useful in the prevention of heart attacks. Fish oil has been shown to be effective in reducing the risk of heart attack and stroke.”

a) Guess which keywords they’re targeting?

b) Guess how Google is going to react to this content when they see how terrible it is, and how clearly keyword stuffed it is? (Spoiler: Not good.)

Screw you and your terrible, terrible content, you terrible, terrible content farm.

If you’re a business owner and you need content, please, please don’t stoop to this.

If you are not prepared to hire a real writer to create quality relevant content for your audience, you’re better off to have NO content than this crap.

/rant

Not in love with your job? LinkedIn is your dating app.

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Awesome Tool for Finding Keywords: Answer The Public

answer the public

answer the public

Here’s a cool tool that shows you what the common questions and queries are on the interwebs on any topic… Continue reading Awesome Tool for Finding Keywords: Answer The Public

Howard Stern Said A Thing That Matters About Storytelling, Authenticity, & Marketing

howardsnytimes
howardsnytimes
Chad Batka for The New York Times

We know about storytelling.

If you’re a marketer, you know storytelling is everywhere. It’s my bread and butter… but even I get tired of hearing about Continue reading Howard Stern Said A Thing That Matters About Storytelling, Authenticity, & Marketing

Is This The Weirdest Form Of Spam Content?

Nick Jonas

Nick Jonas

Are these the weirdest new permutations of spam content?

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groupofpeople wayback2

Just doing some digging around on The Wayback Machine, and found a version of the website from my old company.

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Yet Another Storytelling in Marketing Article – This Time with Lucy

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Kudos for the I Love Lucy reference. 🙂 Continue reading Yet Another Storytelling in Marketing Article – This Time with Lucy

This Facebook Video of an Alien Interview is Marketing Magic

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Small. Impactful. Thematic. Achievable (with the right skills.)
Continue reading This Facebook Video of an Alien Interview is Marketing Magic