Category Archives: marketing

Devolver Digital Enters Indie Film Releasing

7 Mar , 2013,
Chip Street
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Does a company with deep success in distributing indie game titles have something unique to offer to indie filmmakers? Devolver co-founder Mike Wilson thinks so.

DevolverLogoIf you’ve heard of Devolver Digital, you’re probably familiar with their support and release of last year’s Hotline Miami, the blood-soaked, neon-drenched top-down action game from Dennaton that made a lot of best-of lists. Devolver co-founder as well as game and film industry vet Mike Wilson wants to make Devolver known not only for their support of indie games, but indie film as well, launching Devolver Digital Films this week at South by Southwest.

There’s no shortage of emerging alternative distributor models… but my gut tells me that Devolver just may find a niche that really benefits from their time in the gaming trenches.

Read the whole story at TwitchFilm…

Women in Binders Meme A Viral Opportunity for Binder Manufacturers

20 Oct , 2012,
Chip Street
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I’ve just written an article for the Market Motive blog. It covers the recent “Women in Binders” meme that’s taken over the popular imagination since Romney’s comments in the last debate, and the viral marketing possibilities it raises for related entities like Avery Dennison, the binder manufacturer.

avery binder, binders of women, women in bindersNow there’s a new meme, thanks to a comment from Mitt Romney in the last Presidential Debate. Women in Binders (or Binders of Women) is now a certified viral phenomenon.

In fact, not only has it spawned a universe of graphical “women in binders” memes, it’s resulted in some unexpected attention for binder manufacturer Avery Dennison as well. Customer reviews on Amazon for the  Avery Durable View Binder are riffing on Romney’s “women in binders” comments, and bringing the page (and the product) plenty of attention.

Read the whole article here: MarketMotive.com/blog

RedBox – Make It A Double Feature

13 Jun , 2012,
Chip Street
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A follow up to my first post 3 Things RedBox Could Do To Get More Money From Me

redbox movie rentals

In that posting, I gave RedBox a hard time for not letting me add a second movie to my order when picking up a reserved disc.

I also said they could increase average order size, and reduce transactional costs, by prompting me with a “Make It A Double Feature” message during checkout that offers a recommendation for a companion film, or maybe even a discount for adding a second film.

RedBox, dutifully doing their social listening as they should, noticed my posting, and kindly contacted me with thanks  for my observations and feedback. In fact, they gave me some free rental codes. Go RedBox.

So, a few days later, I used one of those codes on the website. And as I was completing my online transaction, I was greeted with this:

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3 Things RedBox Could Do To Get More Money From Me

4 Jun , 2012,
Chip Street
8 comments

How RedBox lost a sale (and what I would have done about  it)

NOTE: Follow up post here…

redbox movie rentalsThe story

I like RedBox. While they don’t play a very deep bench in film selection, I can get a new release pretty cheaply and conveniently long before I get it on NetFlix.

Their online service is pretty robust and getting better… creating an online account lets you maintain a “favorites list” of locations, so when you search for a movie it shows you availabilities at the kiosks you frequent most.

Then if it’s there, you can put the DVD on hold… pick it up by the next afternoon, and if you don’t, you’ll be charged for the rental and it’s put back into inventory. (Only fair since your reservation made the disc unavailable to others who might have rented it.)

So the other day, I reserved The Adventures of Tin Tin (a surprisingly good film btw). When I got down there, I was thinking I might rent another movie too…

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Google Places Dating Ads on Strauss-Kahn Rape Video

4 Jul , 2011,
Chip Street
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Um, wow. I know search ad algorithms are mysterious, but seriously, what Google ad algorithm matches Dating Ads with Rape Stories?

Google Ad in Strauss-Kahn rape video offers dating service for pretty Chinese girlsChecking out the news on the latest rape allegations against Dominique Strauss-Kahn, I was presented with a Google ad proclaiming:

“Date Pretty Chinese Girl: Chinese women for dating and marriage Join free and find your love now.”

Okay. It’s disturbing enough that Google thinks people watching (or reading) a news story about the repeated alleged rape accusations against Strauss-Kahn (and his other questionable sexual activities) are ripe for conversion to a dating service.

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