Does a company with deep success in distributing indie game titles have something unique to offer to indie filmmakers? Devolver co-founder Mike Wilson thinks so. If you’ve heard of Devolver Digital, you’re probably familiar with their support and release of last year’s Hotline Miami, the blood-soaked, neon-drenched top-down action game from Dennaton that made a lot[…]
I’ve just written an article for the Market Motive blog. It covers the recent “Women in Binders” meme that’s taken over the popular imagination since Romney’s comments in the last debate, and the viral marketing possibilities it raises for related entities like Avery Dennison, the binder manufacturer. Now there’s a new meme, thanks to a[…]
A follow up to my first post 3 Things RedBox Could Do To Get More Money From Me…
In that posting, I gave RedBox a hard time for not letting me add a second movie to my order when picking up a reserved disc.
I also said they could increase average order size, and reduce transactional costs, by prompting me with a “Make It A Double Feature” message during checkout that offers a recommendation for a companion film, or maybe even a discount for adding a second film.
RedBox, dutifully doing their social listening as they should, noticed my posting, and kindly contacted me with thanks for my observations and feedback. In fact, they gave me some free rental codes. Go RedBox.
So, a few days later, I used one of those codes on the website. And as I was completing my online transaction, I was greeted with this: […]
How RedBox lost a sale (and what I would have done about it)
NOTE: Follow up post here…
I like RedBox. While they don’t play a very deep bench in film selection, I can get a new release pretty cheaply and conveniently long before I get it on NetFlix.
Their online service is pretty robust and getting better… creating an online account lets you maintain a “favorites list” of locations, so when you search for a movie it shows you availabilities at the kiosks you frequent most.
Then if it’s there, you can put the DVD on hold… pick it up by the next afternoon, and if you don’t, you’ll be charged for the rental and it’s put back into inventory. (Only fair since your reservation made the disc unavailable to others who might have rented it.)
So the other day, I reserved The Adventures of Tin Tin (a surprisingly good film btw). When I got down there, I was thinking I might rent another movie too… […]
Um, wow. I know search ad algorithms are mysterious, but seriously, what Google ad algorithm matches Dating Ads with Rape Stories?
Checking out the news on the latest rape allegations against Dominique Strauss-Kahn, I was presented with a Google ad proclaiming:
“Date Pretty Chinese Girl: Chinese women for dating and marriage Join free and find your love now.”
Okay. It’s disturbing enough that Google thinks people watching (or reading) a news story about the repeated alleged rape accusations against Strauss-Kahn (and his other questionable sexual activities) are ripe for conversion to a dating service. […]
Chip Street gets small (but very much appreciated) mention in Script Magazine
Jeanne Veillette Bowerman wrote an article on the Script Magazine website, profiling two of my very favorite Twitter buddies, Julie Keck and Jessica King, a writing team collectively known as King is a Fink.
Julie and Jessica have been incredibly successful building a social media presence, and it’s led to some real successes that otherwise may never have been available to them. […]
Or “Why Social Media is like a bad tattoo”.
Okay, that’s hyperbole. But I relearned a lesson recently.
If you’re a budding screenwriter, an indie filmmaker, an aspiring or established anything, social media should oughtta be part of your life. It’s where we make professional connections, build our brand, spread the word and mebbe, just mebbe, start careers.
Are you doing it right?
First, a related story.
Last month, we were interviewing for someone to manage our online marketing. We had one excellent prospect, who interviewed well. He had worked in online marketing for a large name corporation, but had spent the past 18 months doing other things. Understandable. The past 18 months have been tough on everyone. But he was ready to get back into the game.
After the interview, and while contemplating the next round, we did a little Googling. Of course we found his Facebook page, a Twitter feed, and a blog. In the bio section of the blog was this: […]