All posts filed under “marketing

comment 0

Women in Binders Meme A Viral Opportunity for Binder Manufacturers

I’ve just written an article for the Market Motive blog. It covers the recent “Women in Binders” meme that’s taken over the popular imagination since Romney’s comments in the last debate, and the viral marketing possibilities it raises for related…

comment 0

RedBox – Make It A Double Feature

A follow up to my first post 3 Things RedBox Could Do To Get More Money From Me

redbox movie rentals

In that posting, I gave RedBox a hard time for not letting me add a second movie to my order when picking up a reserved disc.

I also said they could increase average order size, and reduce transactional costs, by prompting me with a “Make It A Double Feature” message during checkout that offers a recommendation for a companion film, or maybe even a discount for adding a second film.

RedBox, dutifully doing their social listening as they should, noticed my posting, and kindly contacted me with thanks  for my observations and feedback. In fact, they gave me some free rental codes. Go RedBox.

So, a few days later, I used one of those codes on the website. And as I was completing my online transaction, I was greeted with this: