Jessica Rovello has a good article over on HuffPo on what we’ve learned about online marketing from The Blair Witch Project, what’s still relevant, what’s changed, and where we go from here.
This week marks the 10-year anniversary of the release of the Blair Witch Project, the ground-breaking, nausea-inducing, most successful indie film of all time. Blair is widely considered the first film to use the Internet to drive its marketing campaign — something I’m lucky to have firsthand knowledge of. In 1999 I worked at Artisan Entertainment as the Director of Online Services and was in charge of producing the film’s Web site and the online media outreach — not a bad gig for a 24-year-old. Had I had a second to breathe and understand what was going on around me — of the frenzy that was Blair Witch — I probably would have developed (in no particular order) shingles, a drinking problem and a facial tic. Luckily, I was blissfully unaware of the maelstrom.
She’s got five quick points. My favorite (as an old web usability whore)? Flashier isn’t necessarily better.
Also check out the official site.
Yup, the Tweet The Meat submission I sold ran today. I promised I’d let ya know.
It’s right here.
The kettle screamed. “Tea time,” she chirped, steaming pot in gloved hand. “Sugar?” He couldn’t answer with the funnel taped in his mouth.
Lemme know what ya think.
Twitter is giving rise to all kinds of creative applications, including a few ‘zines. Along with PicFic and escarp, there’s the horror focused ‘zine Tweet The Meat, which states: “No serials. No unfinished stories. You must scare us in 140 characters or less. Are you up to the challenge?”
Each week the theme is different… you’ll have to follow them on Twitter at: @tweetthemeat to get the weekly theme.
I submitted to this week’s theme: “HOT”. I sent three submissions. Only one was accepted. Tweet The Meat gets first online rights. After that I’ll be able to post it here for you non-tweets to see.
But here are the two that weren’t accepted:
He awoke to stifling heat. Couldn’t turn. Tried to sit but found the ceiling in front of his face. The furnace’s roar drowned his screams.
The grille sizzled under her wicked palms as she wept at the red crib sheet, but her hands still screamed mercilessly for baby back ribs.
I like the second of those better. 140 characters ain’t much room, but it forces your creativity. They definitely chose the best of the three though. Start following @tweetthemeat on Twitter right now to see it within the next week. Or check back here later.
Tweet The Meat is a paying ‘zine — one dollar per accepted submission. So technically, this is a sale for me. But a buck, sent to me through PayPal, after PayPal takes their cut, ain’t much. I asked Tweet The Meat to donate my dollar to a cancer, environmental or animal rights organization.
Cuz that’s just the kind of guy I am.
Well, that’s it! We spent a couple more hours beefing up some scenes, fixing some final typos, and tweaking the formatting in Final Draft to bring us in at a perfect 100 pages.
As always, we’ll continually refine the text… we’d like to keep looking closely at the dialogue and left margin, to assure we’ve got just the right verb here, just the perfect turn of phrase there… but it’s braces on a pretty smile… tiny incremental adjustments.
So we can officially release the logline and synopsis… we’ve given the script its own page here, and we’ve created a Facebook page for it as well.
Thanks to our readers for all the great feedback and encouragement. Now we’re off to find some good horror screenplay competitions, get it in front of a few good people in Hollywood, and find a producer who wants a fun, classic horror story with a unique twist — The Descent meets The Birds.
Total man hours: 115 (chip) + 105 (sean) = 220
As Sean and I worked side by side most of the time, total linear clock hours: 125
Total calendar time (since we couldn’t get together as often or for as long as we’d have liked): 11 weeks
To see the blogs that chronicled “the writing of”, click here.
We’ve spent the past few days polishing the script… folded in much (but not all) of the feedback we got, fixed the typos, found some new words that sounded more better.
Still very pleased with the first draft, the structure overall. The polishing is putting that final sheen on it, but it really isn’t getting what I’d call a “second draft”. Don’t think it needed it. Is that hubris? Could be… time will tell. It is after all a genre movie, and it was pretty carefully outlined as such before we set to writing, so we had a clear structural target from the get-go.
Important changes: Continue reading