My buddy Jason over at Filmmaking Stuff shared this meme, and I really dug it.
If you’re trying to “build your audience” you are wasting your time…
You need to know your audience well enough to know what their interests are, and where they congregate.
Then, go and participate.
And you need to do all this well before your film is finished.
BTW, this is totally appropriate for marketing any kind of product or service.