This week marks the 10-year anniversary of the release of the Blair Witch Project, the ground-breaking, nausea-inducing, most successful indie film of all time. Blair is widely considered the first film to use the Internet to drive its marketing campaign — something I’m lucky to have firsthand knowledge of. In 1999 I worked at Artisan Entertainment as the Director of Online Services and was in charge of producing the film’s Web site and the online media outreach — not a bad gig for a 24-year-old. Had I had a second to breathe and understand what was going on around me — of the frenzy that was Blair Witch — I probably would have developed (in no particular order) shingles, a drinking problem and a facial tic. Luckily, I was blissfully unaware of the maelstrom.
She’s got five quick points. My favorite (as an old web usability whore)? Flashier isn’t necessarily better.
Also check out the official site.